So you have written a book-now what?
Writing your book is the easy part-keeping it alive is the challenge. As an author, you are your brand whether you publish traditionally or self-publish. It takes a lot of resilience and ingenuity to get your book to the top of the charts (I know from personal experience).
Here is a snippet from my book called, Bookcasters, which I co-authored with the famed editor and author Nicki Pascarella.
Website- Don’t even think of launching your book without a website. Building a website that reflects your brand is the cornerstone of your book’s visibility. Without a solid website, you will lose credibility and potential readers. Because Google can make or break any creative venture, elevating your brand on a personal website helps boost the likelihood of readers finding your book.
This doesn’t mean you have to spend thousands of dollars on a larger-than-life platform. It means that your brand needs to hold space on the internet as a reference for your customers. This is something you can do on your own or hire a professional. Julie is a self-taught web designer who explored various hosting sites until she got it right. Her go-to website builder is Wix. It is user-friendly and has a large variety of templates that you can choose from. If you are selling products, Shopify is a wonderful tool to display and sell your products. Other popular platforms are Square Site, WordPress, and GoDaddy. And if the mere mention of building your own website has you quaking in your boots, hire out a designer. Don’t be afraid to ask for help. Jule frequently dips into the freelancer pond when she is stuck or has limited time. Freelance designers flood sites like Fiverr and Upwork. Simply list your requirements and budget, and you will have experts knocking on your door. Find a designer who understands your vision, has excellent references, and has the time to walk you through the design process.
Launch A Podcast- Launching a podcast can be a daunting idea. However, it is a powerful platform to facilitate the voice of your book. If you don’t have the bandwidth to launch a podcast of your own, pitch your book to podcasts that your potential readers listen to. It also adds a layer of credibility to your coaching business since it positions you as a thought leader and expert in your field.
Start Here: Anchor FM is a good (and free) place to start: www.anchor.fm Anchor is a free app that is super easy to navigate. You can record, edit and publish your podcast with ease. Let me be clear, there is a lot that goes into producing a quality podcast. It is essential that you understand your voice and have the bandwidth
More Creative Ways to Boost Visibility:
Affiliations-Partner with other authors and team up to promote similar visions. This will exponentially increase the audience of both ventures.
Collaboration- The power of two doubles visibility. Find ambitious authors who would love to collaborate on a project. You will gain visibility through their audience and vice versa. These connections will be an invaluable resource as you further your coaching career
Online Course Creation And Workshops- An online course or workshop is proof that you are an expert on a topic. There is no better way to gain notoriety as a thought leader and writer than creating an online course or holding an interactive workshop. Perhaps you are an expert in nutrition, creativity, or self-help, the platform of online courses creates visibility and a passive stream of income.
Swag- Everybody loves free stuff. Nothing gets the attention of a prospective client faster than a free t-shirt, hat, or notebook that is embroidered with your logo. Consider swag in your repertoire of visibility hacks. This is a critical yet straightforward cog in connecting with clients. It can be as simple as a business card or as elaborate as customized samples to give to your clients, pre-sale. It endears customers to your brand and is a reminder that they can’t live without your service or product. Customized merch creates a brand presence and doesn't have to cost a fortune. My go-to favorite is www.discountmugs.com. I have used this site to customize mugs, pens, shirts, and journals. My clients are always giddy with excitement when they receive a personalized gift with a note that expresses my gratitude for their trust in me. www.printful.com I am obsessed